For my TV Commerce class, we were to watch Elisabeth Murdoch’s MacTaggart Lecture from Edinsbourough earlier this year. She gave a hell of a speech - “Profit must be our servant, rather than our master” - that was both smart and ballsy. I especially loved her words that rang true in my mind as this class continued on: profit, without purpose, is dangerous. Television must serve the community.
That’s why the New Yorker’s profile on Elisabeth’s life and business, aptly titled “The Heiress,” is a great read. Written by Ken Auletta (who alludes to Elisabeth’s censorship in her interviews almost as if he himself was carefully tended to), the profile conveys a careful Murdoch, stubbornly ambitious by nature and independent by choice. But still stunningly intelligent in her delicate balancing act and foresight at the next moves for media in the 21st century. Incredibly interesting subject matter.